POTENTIAL visitors to your site have questions. Have you answered them?
WHY IS THIS IMPORTANT?
TODAY messages generally are selling something – an idea, a service or product, or an action that will benefit someone or some group. There are messages that also try to confuse or change your beliefs. A good message will be clear and will connect with the potential customer or audience emotionally and pragmatically.
That may be WHY your message is not getting across, why your product or idea isn’t selling well. Perhaps your audience doesn’t picture themselves using your product or service or adopting your idea.
WHAT IS YOUR IDEA? DON’T LET IDEAS SIT THERE—TRY THEM!
A THOUGHT:
What markets do you spend time and money trying to sell to?
Do you see only one market — the U.S. Market? The Game market? The Health market?
Does this say something? My inbox is stuffed with one boring email message after another – shot-gunned to everyone. There are dozens of major markets in the U.S. alone.
Do you realize that everyday, 10,000 seniors retire in the U.S? Should you have a message focused on this major market? Their wallets are fat. We know this market – some of us are seniors.